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Why gross profit is a critical metric for your business


Gross profit is a critical metric for judging the performance of the various functional areas of your business and whether the strategies you have deployed are working or not. So, you’ll need to track this metric to ensure that your MSME business is performing optimally and that your growth trajectory is always upward. So, in the following sections, we will answer all the questions related to measuring and understanding why gross profit is a crucial metric for your business.

What is Gross Profit

Gross profit is the total sum of the earnings after subtracting all the manufacturing and selling costs of the product. It is roughly the total profit book before adding the costs of rents and salaries. Therefore, the difference between net and gross profit is that net profit is the total profit booked after paying every business-related expense. On the other hand, gross profit does not include such expenses; it only has the deduction of the manufacturing and selling cost of the product.

Why Measuring this Metric is Crucial

If the net profit gives the complete overview of the company, then why measure the gross profit? Here are some of the answers to your question:

  • Pricing Strategy: It will give you a holistic view of your pricing strategy and help you understand whether your gross profits can cover the basic needs and costs of the company. For instance, in your cash flow statement, your output cost should always be higher than the input cost; then you are making a profit. Through gross profit, you can figure out your margins of the profit. Then, set the price accordingly to increase or decrease the gross profit margin to align your product with your long-term vision.
  • Process Optimization: Measuring your profits can help you optimise your processes for the faster growth of your business. It will result in the lowering of waste of resources in your organisation. For example, if you have a high gross profit but a low net profit, you might need to reconsider your pricing, office rent, workforce strength, etc. So, you can have a complete overview of your business where you can optimise processes so that you have a balance between both of the profits.
  • Cash Flow Management: It is evident that gross profit has a close relationship to the cash flow. Therefore, higher gross profit will result in better cash flow by covering the operational costs. You can measure both of them concerning each other using CredFlow which will give you robust business analytics.
  • Performance benchmarking: Gross profit is the critical benchmark to track the performance of your business. Therefore, you can measure the success of your business over the period and make a trend analysis of your business growth.


Therefore, gross profit is the crucial metric that can unveil the areas of improvement and achievements you achieved through your pricing strategies. Concrete metrics such as these will make your success measurable and your goals fixable. Without this, you cannot quantify the success of your business.

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